The silliest commercial–The Laughing Cow/La Vache Qui Rit.

Don’t you hate those ads where animals talk and eat, or food is going to be eaten but is still talking, thinking and feeling, like those M&M ads, and are all happy about being eaten too…although the super-sized M&M talks back to the father who wants to eat them: “You get in’a bowl…” Unbelievable and weird. I wonder who comes up with those things.

The most idiotic TV commercial in my opinion is the one where the cows make cheese from their own breast milk, pack it in cute little triangles, and then happily eat it with the whole family. Who would do that–cows or people!?!

In no way is it feasible that even anybody would like to eat a product made out of breast milk. Who has heard of that? The idea is weird and quite repulsive, don’t you think?

Breast milk is food, granted, but it’s a natural food for babies only. You wouldn’t let anybody else drink it, if you were a mother, would you? That would be a deviant sexual thing, probably.

In the case of cow-mothers, the milk is meant for calves. If you think some more about it, you wouldn’t even want to drink cow’s milk.
That’s why the milk production is sanitized to the hilt in more than the visual presentation: through processing it hardly contains any of the goodness and fats that it naturally contains.
Milk is pasteurized and packed in cartons, so the milk is hidden from view, until it guzzles down your throat, or you pour it from the square box into your cereal bowl.

I guess the producers count on the fact that nobody associates milk with cows’ breast milk. When they watch the commercial I hope for the parent that their kids are still curious enough to start asking questions about this, as it might offer a wonderful opportunity to expand on the miracle of birth and why mothers have breasts, and milk….and maybe make many parents cringe, trying to avoid having to answer….

When we drink milk, dairy producers wouldn’t want us to see pictures in our head of cows being stabled, dropping some patties or other wetness in the process, and having their teats cleaned, before being hooked up to equipment. We don’t see the large amounts of the milk that the robots pump from their teats. We never see a cow feeding a calf naturally, not on TV and not in real life.

Sure, we have domesticated cows at mega-farms (somewhere else in the country) and their calves are never kept with their mothers. Their babies are separated, as soon as they are viable and can be fed without their cow mother. Yet, we don’t consider that cruel or unusual, and accept that without questioning.

In that light, I find it rather surprising that the producer of the Laughing Cow cheese triangles would want to point out that cows do possess motherly feelings, and want to feed their kids, pardon me, calves, and have milk.

Amazingly, our attention in the commercial is drawn to the fact that the cows’ children–the calves—and all the others around too, bulls included–eat the cheese made from the cow-mother’s milk. The only thing that is rather strange: that we do not get to know from the ad that the milk actually comes from the cow’s teats! I guess we’re just supposed to think the milk comes from somewhere else on the farm….

About BABYBOOMER johanna van zanten

My name is Johanna van Zanten. I am a baby boomer, interested in writing and connecting with other writers and readers to engage in discussions and information sharing, to share a point of view about current global issues, writing, and publishing, diversity, immigration, travel, music, life, specific baby boomer issues, and dating/relationship issues. I have written a novella, ON THIN ICE about baby-boomer Adrienne and will link this blog with the information website for this novella. Right now, I am trying out the blog.
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